Our shared history

Together, Avon, Natura, Aesop and The Body Shop constitute a new force in the beauty world: a global group that is multicultural, multichannel and multibrand. Discover more about our history.

  • 1886 Avon

    David H. McConnell founds the California Perfume Company (CPC) and hires Mrs. P.F.E. Albee to be his first Representative.

  • 1896

    First Avon brochure published.

  • 1939

    California Perfume Company is renamed Avon Products Inc.

  • 1955

    The Avon Foundation is created in the U.S.

  • 1964

    Avon Products, Inc. (AVP) is listed on the New York Stock Exchange.

  • 1969

    Luiz Seabra founds Natura and opens the following year its first store on Oscar Freire Street, in São Paulo.

  • 1974

    Direct selling is adopted as Natura's business model.

  • 1976

    Anita Roddick founds The Body Shop, with a store in Brighton, South of England.

  • 1978

    The Body Shop opens its first international franchise: a kiosk in Brussels.

  • 1982

    Natura begins its international journey by launching in Chile.

  • 1983

    Natura is the first cosmetics brand in Brazil to offer refills of its products.

  • 1984

    Launch of the liquid soap Erva Doce, which becomes a classic in Natura’s portfolio.

  • 1986

    The Body Shop launches its first major activism campaign: Save the Whales, in partnership with Greenpeace.

    Natura launches the Chronos product line, antiwrinkling cosmetics that value true beauty.

  • 1987

    Dennis Paphitis founds Aesop with a handful of products in his hair salon in Melbourne.

    The Body Shop launches its first Fair Trade product, a foot massager, produced by a supplier in India.

  • 1989

    The Body Shop kicks off its landmark Against Animal Testing campaign.

  • 1990

    Aesop launches one of its best-selling products to date, the Ressurection Aromatique Hand Balm.

  • 1992

    Natura unveils its Reason of Being, the “well being well” (bem estar bem) concept. The company takes another step in its internationalization, with operations in Argentina and Peru.

    The Body Shop launches the Body Butter, starting with Mango. A success ever since, it is one of the brand's iconic products.

  • 1993

    Natura launches the Mommy and Baby product line, based on the concept of strengthening the bond between mothers and children.

  • 1994

    The Body Shop begins its direct sale operation: The Body Shop At Home.

  • 1995

    Natura starts commercializing its Crer Para Ver product line, whose profits are reverted to education initiatives by the Natura Institute.

    Launch of Kaiak, a record-breaking fragrance in Brazil’s perfumery segment.

  • 1998

    The Body Shop launches the Hemp Hand Protector, a hand moisturizer that is one of the brand's best-selling products to date.

  • 2000

    Natura incorporates Brazilian biodiversity ingredients into its products, with the launch of the Ekos line.

  • 2001

    Natura inaugurates its headquarters in Cajamar (SP), which brings together factories, research center and offices, all in harmony with nature.

  • 2003

    Aesop opens its first store in St. Kilda, Australia.

    Anita Roddick becomes a Dame of the British Empire.

  • 2004

    Natura becomes a listed company on the São Paulo Stock Exchange.

  • 2005

    225,000-square-foot, state-of-the-art Avon R&D facility in Suffern, New York opened.

    Natura starts operating in France, with the opening of a store in Paris.

  • 2006

    Natura completely eliminates animal testing.

    Aesop opens its first store outside of Australia, in Paris.

    The Body Shop is acquired by L'Óreal.

  • 2007

    Natura launches the Carbon Neutral Program, with ambitious goals for reducing CO2 emissions.

  • 2009

    Stop Trafficking of Children & Young People campaign launches, gathering over seven million signatures and a commitment to change in legislation in 20+ countries.

  • 2011

    Natura launches the Amazon Program, to concentrate investments in the region - where more than R$ 1.8 billion have since been invested.

  • 2012

    Natura begins the process to acquire Aesop, which was completed in 2016.

    The Body Shop relaunches the Forever Against Animal Testing campaign in partnership with Cruelty Free International.

  • 2014

    Natura publishes its 2050 Sustainability Vision, with long-term environmental and social goals, and becomes the first public company to be certified as B Corp.

  • 2015

    Aesop opens its first store in Brazil and its 100th global store, in Norway.

    Natura receives the UN's top environmental award and is recognized as a Champion of the Earth.

  • 2016

    Natura opens its first store in Brazil and also establishes itself in New York , with a store in Nolita.

    The Body Shop launches the Enrich Not Exploit TM commitment , a global program with 14 sustainability goals for 2020.

  • 2017

    Natura acquires iconic British beauty brand The Body Shop and establishes the Natura &Co group of companies.

    Direct Sales of Natura renamed Selling through Relationships, expanding opportunities to progress in the business.

    The Forever Against Animal Testing campaign launches and, by 2019, The Body Shop collects eight million signatures to end animal testing in cosmetics everywhere and forever.

  • 2019

    Avon promises to stand4her and build a better world for women through women.

    Natura’s Carbon Neutral Program wins the UN Climate Global Action Awards.

    The Body Shop introduces its pioneering Community Fair Trade recycled plastic, working with waste-picker communities in India.

    Aesop opens its first travel retail stores in Incheon Airport and Melbourne Airport, plus its first large-format store in Sydney.

  • 2020

    Natura &Co completes the acquisition of Avon Products, Inc. to create the fourth largest pure-play beauty group FOR the world.