We exist to fight for a fairer
and more beautiful world

Founded by Dame Anita Roddick in the U.K in 1976, The Body Shop’s purpose is underpinned by the principles it holds dear. It sees great power and opportunity in using commerce to effect change in the world, both in its campaigns and in its business model.

Since Anita Roddick opened The Body Shop back in 1976, it has been championing equality. Feminism is in its DNA and the brand holds the firm believe that equality benefits everyone. The Body Shop is committed to advocating self-love and body acceptance, through its campaigning, its products and its communications. The Body Shop is also committed to helping women achieve financial independence through Community Fair Trade partnerships. Its campaigns – both past and present – include promoting female self-esteem, ending period poverty, and ending both domestic violence and sex trafficking.

The Body Shop launched its Trade Not Aid program in 1987 to drive positive social impact through trade, and today it works with 18 suppliers across 14 countries to source natural ingredients within its Community Fair Trade Program. In 2019, it introduced its pioneering Community Fair Trade recycled plastic initiative by partnering with waste-picker communities in India. The program creates income and stability for marginalized workers while supporting the planet by integrating the recycled plastic into some of its product packaging.

Having campaigned against animal testing for cosmetic purposes since 1989, The Body Shop holds the Leaping Bunny certification from Cruelty Free International which assures consumers that no product or ingredients used by the company, or its suppliers, were tested on animals at any stage of development. In 2018, The Body Shop delivered to the United Nations’ headquarters in New York 8.3 million signatures from across the world calling for a global end to animal testing for cosmetics and continues to campaign for this.

The Body Shop achieved B Corporation certification in 2019 and is recognized as a business that meets the highest standards of verified social and environmental performance to balance profit and purpose.

Dame Anita Roddick
Founder, The Body Shop

Anita Roddick was a businesswoman, a human rights activist and environmental campaigner who pioneered a retail business model designed to create a positive impact for individuals and communities. Roddick used human connection as a tool to inspire learning and success. She defined beauty as a source of joy and energy as well as a powerful tool for building self-esteem. Widely regarded as a pioneer of ethical consumerism, Anita opened her first shop in 1976 in Brighton, U.K.

Bath blends

Our new Bath Blends are made with second choice wonky bananas and pears, and strawberry and mango seed oil from the juice industry. Plus, they’re bottled in 50% post-consumer recycled plastic to minimise environmental impact.


Our hero Ginger Shampoo bottle along with all our haircare bottles are made using 100% post-consumer recycled plastic, including Community Fair Trade plastic collected off the streets of Bengaluru, India. We a finding a use for plastic that already exists and integrating this into our product packaging. Our partnership with Plastics for Change is tacking the world’s plastic crisis differently by addressing both environmental and human issues, providing waste pickers with a fair price and improved working conditions.

Himalayan Charcoal Purifying Glow Mask

Our best-selling Himalayan Bamboo Charcoal Purifying Glow Mask is housed in a 70% post-consumer recycled glass from the wine industry to improve sustainability and the circular economy. It is packed with bamboo charcoal from the Himalayan foothills and made with tea tree oil from our community fair trade partner, the Kutoka Ardhini farmers group in Kenya.